Tired of OpenX’s Lack Of Great Ana...

Got this email today from a company that is introducing a new product to help with the analytics portion of OpenX. I know a lot of us use OpenX before moving on to one of the paid ad managers, so I thought this would be kind of relevant to a lot of us. This application, that appears to be free (for now) with forthcoming paid extensions. Doesn’t work with the hosted version of OpenX – only the enterprise and self-hosted version (who doesn’t self-host anyway..) so that’s something to look out for if you’re using the hosted version of OpenX. Other than that, seems like a pretty decent looking and feature-rich new application.

No. I wasn’t paid for this post, just got this random email from them explaining their product and to check it out – probably because OpenX has my email address or because I’m on their consultancy list with one of my other companies.

I thought I’d contact you to introduce you to Adtelligence, a new analytics application which will change the way agencies, ad networks and publishers will monitor the performance of campaigns, and report information to their advertisers, and help you reinforce the value of OpenX to your clients.

Adtelligence sits on top of OpenX (*) and offers a level of intuitiveness, customization and convenience that are unknown in ad serving and campaign reporting… and at no cost for the product currently online.

(*) Adtelligence is however compatible with the OpenX Community Download and OpenX Enterprise only. We’re not able to accommodate users of the OpenX Community Hosted product.

At a later stage, Adtelligence will also deliver inventory optimization and yield management capabilities, helping your clients and any media agencies, large publishers and ad networks make the right decisions regarding the management of their advertising inventory. Since we’re planning to charge these future applications, we will want to discuss with you at that point a model that will let you benefit financially from the commercialization of these applications to your clients.

We’d love to get your views on Adtelligence, and would therefore recommend you take a look at the product demo at www.adtelligence.net. Also feel free to start using the product with your clients, if you think the product is right for them.

Thank you for helping us gain visibility with your clients and future OpenX users. We’d be happy to speak with you over the phone, in the event you’d like to know more about our project and company.

And, here’s their video.

If I remember I’ll post an update after I check it out and what my thoughts are on it.

ASW Post is still severely late, but it’s coming I swear.

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ASW 2010 Experiences In Pictures –...

First. I know this post is beyond late. I’ve been working like crazy since getting home and this is literally the first free moment I’ve had to write a post about anything.

This year I did it a bit differently than last year, I took a friend of mine down with me because he is thinking about getting his product into the marketing world we live in and away from the traditional outlets he’s currently using. It was cool to have someone to share expenses with too.

We got our trip booked up the day before Christmas for a pretty good rate, I think it was like 580$ Canadian, after tax for Jan 16 – 22^nd. I think we were a little drunk when we ordered the tickets though because we didn’t realize our trip back had 3 stops – oh well, that’s what you get for being cheap. Who needs first class when I had 1500$ left to spend in Vegas instead eh!

This year was funny I probably took more photos of our trips through the airports than I did of most of vegas and the show – I have a couple, but they’re on other peoples real cameras since I only had my mobile with me for picture taking.

Lets start with this monstrosity, it was something my buddy ordered at the Fox Sports Bar at the Detroit Airport. Whats funny is, his beer was nearly double the cost of all this sickening food. And we wonder why both our countries have problems with obesity!

He did manage to eat most of it. I didn’t touch it. I’m against everything Fox especially their food.

There was also this wicked tunnel at the airport. I was saying that it’d be rad to hold a flashmob down there for 3 minutes and then all run to get onto a flight somewhere. Sadly it’s behind security, but check this shit out – the lights and music are all in sync and everything!

After being mesmerized by the tunnel a few times we went to another bar and chilled and then went to another and chilled and then finally it was time for our flight to Las Vegas. 4 Hour flight nothing special. I wasn’t used to American airlines or Continental, they didn’t have TV’s in the seats and they were super oldschool compared to what I’m used to from Air Canada.

We eventually got to Vegas after an uneventful flight and went to our hotel. Then we went to Meet up with BofU, Brentdev, Enigmabomb and Russell P  for an evening of drinking and walking around the strip. Went home to sleep after that. Later that day met up with MattF too, there’s always a soft-spot for other canucks in the scene.

Took these the next day outside the conference, the only sunny day we had!

and the rest of the days looked something like this

But that’s okay cause we got to go to exclusive parties at in the Palms Towers later the next evening to stay out of the rain. Some crazy shit went down there, and I learned a new term “Making It Rain”, very interesting indeed.Thanks again to Gigidawg for getting us in. Also met up with Ian from Opes Media that night for a bit, always great to see old friends. Later on we met up with the Off White Hat for some drunken gambling with his friend Duncan the Architect/Photographer.

This was the view from the party, sorry I was shaky, it was an open bar. Very open.

That big red building is the Rio, where Affiliate Summit West was held. Cool.

Some cool LED Lights

That’s looking up the palms tower where the party was at.

Then we went home to nap for more partying later.

Where Brentdev, Enigmabomb, myself and my buddy chatted up some girls from Ireland. Fun times. Bitches still haven’t friended us on facebook yet, wtf!

I don’t know what that paper is, maybe my phone number? haha.

wtf is this

6 pound burrito? gross. GROSS.

view from Jeff of Equte’s and Sam of CompeteSEO hotel room. There’s the other Palms tower and the Rio in the day time. I don’t really like heights I couldn’t get closer than a foot to the balcony up here haha.

I was promoting a new venture with stickers around Vegas and we met these crazy fools from New Zealand. This guy climbed a light for me to stick one of the stickers up. Thanks Jeremy!

Taken early morning, drunk stumbling around Vegas. I like the composition.

Cool picture of the Flamingo. I like their marquee, it’s cold chillin oldschool flava.

The infamous AKMG skateboard Fiasco that Brentter, Myself, @phillian and Sam were involved in.Thanks Eleah you guys are pretty cool!

And finally. Let’s not forget the most important rule.

So that’s all the pictures I took that I can show you, but it gives you a different perspective of what these conferences are also about besides the bling bling and showboating lifestyle, it’s also about friends, seeing the sights, networking with associates on a more personal level and just generally having a blast.

Later today I’ll write up an actual informative post about my thoughts on ASW 2010 Las Vegas this year.

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