PPC Case Study #3 – Same Campaign, Mor...

I’m back with another case study. As you may remember from my previous ppc case study, I was working with just Yahoo for that campaign. With this new ppc campaign I instead went with Bing, Yahoo and Bidvertiser because I had a bit more money to drop on this test and wanted more data across the networks. Note...

ASW 2010 Reflections & Ad:Tech San ...

It’s been just a little bit over a month since my return from Affiliate Summit 2010. I was embarrassingly slow writing this post because of business picking up. This did give me an opportunity to somewhat sit back for the past 30 days, and think about what I learned, what changed me and best of all...

Tired of OpenX’s Lack Of Great Ana...

Got this email today from a company that is introducing a new product to help with the analytics portion of OpenX. I know a lot of us use OpenX before moving on to one of the paid ad managers, so I thought this would be kind of relevant to a lot of us. This application, that appears to be free (for now)...