PPC Case Study #3 – Same Campaign, Mor...

I’m back with another case study. As you may remember from my previous ppc case study, I was working with just Yahoo for that campaign. With this new ppc campaign I instead went with Bing, Yahoo and Bidvertiser because I had a bit more money to drop on this test and wanted more data across the networks. Note...

First campaign, debriefing and case stud...

So, as many of you know we launched our first campaign last week. It was a failure in terms of ROI, however we did get some interesting stats out of it, and some even more interesting keywords. I won’t tell you what niche it was, just incase I decide to start running the campaign again later on,...